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Chivas Regal Re-branding

Branding, Visual Identity

One of the units in the degree course required us to explore a a D&AD New Blood Awards brief. The main aim was to rebrand the blended scotch whisky, giving it a modern yet sophisticated new look. I was inspired by productions such as Agatha Christie's Poirot and The Great Gatsby, some of the elements associated with such productions are the art deco linear and geometric designs and the high class bar scenes. Some of those elements have become popular again in bars and branding, which felt very fitting for such brief.